We Matter | Two Spirit Awareness Campaign [by TAXI Toronto in Partnership with Facebook Canada]
The result of the Hack for Good in Canada - we teamed up with NGO partner and indigenous youth organization, We Matter, and winning creative agency, TAXI to create the world’s first dictionary dedicated to a single word: Two Spirit.
There is very low awareness, acceptance, and understanding of the Two-Spirit community in Canada. The lack of acceptance has led to Indigenous and LGBTQ2S+ youth being 6x more likely to die of suicide than non-indigenous Canadians.
Our mission is to raise the voices of the Two-Spirit community and educate Canadians on the significance and beauty of this identity.
The Idea: The Two-Spirit Dictionary
The Insight:
There is no one definition of Two-Spirit - it is unique and different for every person. Because of this, Two-Spirit is a word that can’t be defined in a single sentence.
The Idea:
To create a Two-Spirit Dictionary, the world’s first single-term dictionary, which defines and celebrates the many expressions of the Two-Spirit identity. Every definition is created by a different Two-Spirit individual, and as new definitions are submitted, the dictionary grows. These definitions can come in any medium, from a written piece to a video, song, photograph, drawing or poem.
Credits:
Organization: We Matter
Agency: TAXI Canada
Creative Partner: Creative Shop, Facebook Canada
Press: CBC News