Raising the Roof | Humans for Humans - Homelessness Awareness
The Humans for Humans campaign aimed at debunking the myths and stereotypes of people experiencing homelessness.
This provocative integrated campaign began by sourcing uncharitable quotes from Twitter that portrayed the homeless in unflattering light. We then filmed actual homeless people reading these tweets aloud, and then asked the homeless to respond to the hostile portrayal of their situation.
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Credits:
Creative Directors: Steve Persico, Anthony Chelvenathan
Producer: Franca Piacente
Group Account Director: Natasha Degenais
Director: Angie Bird
Production House: Skin and Bones
Editing: Rooster
Online/Transfer: Fort York