Raising the Roof | Toque Campaign 2015
To show people that every toque sold goes a long way in helping the homeless we crafted headlines from the yarn of the toques. The headlines showed the step-by-step transitions the homeless can make with the dollars from the toque purchases. The iconic toques and the positive change were linked. The campaign comprised of wild postings and print encouraging the public to visit raisingtheroof.org to purchase a toque of their own.
Credits:
Group Creative Directors: Steve Persico, Anthony Chelvenathan
Art Director: Chris Brown
Writer: Jordan Gabriel
Producer: Alexandra Postans