Kraft Cracker Barrel | Now THIS is Cheese
Kraft Heinz Canada sought to learn more about how Canadians feel when they cook with, or serve Cracker Barrel. Because of the brand’s long history in making high-quality cheese, Canadians revealed a strong sense of confidence when cooking or serving it – crediting it for making every meal or food experience, better. In particular, with the younger Canadians, knowing that Cracker Barrel would enrich the meal experience gave them a sense of pride in their choice. It was this emotion-driven brand truth that ultimately laid the foundation for the new campaign called “Now THIS is cheese”.
Credits:
Group Creative Directors: Fernando Hernandez, Morgan Kurchak
Art Director: Logan Gabel
Writer: Graeme Campbell
Producer: Tina Muratovik
Director: Ryan Hope
Production House: Revolver Films