Amazon Echo | Super Bowl 2016 Integrated Campaign

To launch the Amazon Echo in the U.S., the campaign followed Alec Baldwin and his gang of celebrity friends as they planned an epic Super Bowl party with the help of the Amazon Echo. Launching 2 weeks prior to the big game, the campaign used pre-roll and social to follow Alec as he planned his event. During the 2016 Super Bowl, a :60 sec spot showed the party in action - using the Echo to launch Missy Elliot's new single, Pep Rally. Real-time social reactive content extended the party online.

"The Party" :60

"Brainstorm" :30